Glossary

Responsive web design (RWD) is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes. Recent work also considers the viewer proximity as part of the viewing context as an extension for RWD. Content, design and performance are necessary across all devices to ensure usability and satisfaction.

Search Engine Marketing is a digital marketing strategy used to increase the visibility of a website in search engine results pages.

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.

SSL refers to the now deprecated Secure Sockets Layer. In cryptography, a public key certificate, also known as a digital certificate or identity certificate, is an electronic document used to prove the ownership of a public key.

Sender Policy Framework (SPF) is an email authentication method designed to detect forging sender addresses during the delivery of the email.

A shared web hosting service is a web hosting service where many websites reside on one web server connected to the Internet.

The Simple Mail Transfer Protocol (SMTP) is a communication protocol for electronic mail transmission.

A Start of Authority record (abbreviated as SOA record) is a type of resource record in the Domain Name System (DNS) containing administrative information about the zone, especially regarding zone transfers. The SOA record format is specified in RFC 1035.

Social media marketing is the use of social media platforms and websites to promote a product or service.

A solid-state drive (SSD) is a solid-state storage device that uses integrated circuit assemblies to store data persistently, typically using flash memory, and functioning as secondary storage in the hierarchy of computer storage.