Glossary

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TermMain definition
PHP

PHP is a general-purpose scripting language especially suited to web development. It was originally created by Danish-Canadian programmer Rasmus Lerdorf in 1994. The PHP reference implementation is now produced by The PHP Group.

Post Office Protocol

In computing, the Post Office Protocol (POP) is an application-layer Internet standard protocol used by e-mail clients to retrieve e-mail from a mail server.

Synonyms - POP,POP3
Referral marketing

Referral marketing is a word-of-mouth initiative designed by a company to incentivize existing customers to introduce their family, friends and contacts to become new customers.

responsive

Responsive web design (RWD) is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes. Recent work also considers the viewer proximity as part of the viewing context as an extension for RWD. Content, design and performance are necessary across all devices to ensure usability and satisfaction.

Search engine marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

Synonyms - SEM
Search engine optimization

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.

Synonyms - SEO
Secure Sockets Layer

SSL refers to the now deprecated Secure Sockets Layer. In cryptography, a public key certificate, also known as a digital certificate or identity certificate, is an electronic document used to prove the ownership of a public key.

Synonyms - SSL
Sender Policy Framework

Sender Policy Framework (SPF) is an email authentication method designed to detect forging sender addresses during the delivery of the email.

Synonyms - SPF
Shared web hosting

A shared web hosting service is a web hosting service where many websites reside on one web server connected to the Internet.

Synonyms - shared hosting
Simple Mail Transfer Protocol

The Simple Mail Transfer Protocol (SMTP) is a communication protocol for electronic mail transmission.

Synonyms - SMTP