Glossary

PHP is a general-purpose scripting language especially suited to web development. It was originally created by Danish-Canadian programmer Rasmus Lerdorf in 1994. The PHP reference implementation is now produced by The PHP Group.

In computing, the Post Office Protocol (POP) is an application-layer Internet standard protocol used by e-mail clients to retrieve e-mail from a mail server.

Referral marketing is a word-of-mouth initiative designed by a company to incentivize existing customers to introduce their family, friends and contacts to become new customers.

Responsive web design (RWD) is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes. Recent work also considers the viewer proximity as part of the viewing context as an extension for RWD. Content, design and performance are necessary across all devices to ensure usability and satisfaction.

Search Engine Marketing is gaining traffic to your website or blog from search engines.

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.

SSL refers to the now deprecated Secure Sockets Layer. In cryptography, a public key certificate, also known as a digital certificate or identity certificate, is an electronic document used to prove the ownership of a public key.

Sender Policy Framework (SPF) is an email authentication method designed to detect forging sender addresses during the delivery of the email.

A shared web hosting service is a web hosting service where many websites reside on one web server connected to the Internet.

The Simple Mail Transfer Protocol (SMTP) is a communication protocol for electronic mail transmission.