Glossary

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TermMain definition
Landing page

In online marketing, a landing page, sometimes known as a "lead capture page","single property page", "static page", or a "destination page", is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement.

Synonyms - lead capture page,single property page,static page,destination page
Lead generation

In marketing, lead generation () is the initiation of consumer interest or enquiry into products or services of a business.

Local search engine optimisation

Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (SERP- search engine results page) often referred to as "natural", "organic", or "earned" results.

Synonyms - local SEO