Local search engine optimisation

Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (SERP- search engine results page) often referred to as "natural", "organic", or "earned" results.

In general, the higher ranked on the search results page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.

Local SEO, however, differs in that it is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when users enter local searches for its products or services. Ranking for local search involves a similar process to general SEO but includes some specific elements to rank a business for local search.

For example, local SEO is all about ‘optimizing‘ your online presence to attract more business from relevant local searches. The majority of these searches take place on Google, Yahoo, Bing, and other search engines but for better optimization in your local area, you should also use sites like Yelp, Angie's List, LinkedIn, Local business directories, social media channels, and others.

See https://en.wikipedia.org/wiki/Local_search_engine_optimisation