Search engine marketing

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Search engine marketing

Search Engine Marketing is gaining traffic to your website or blog from search engines.

It involves optimizing your site, creating content that appeals to users, and promoting it on social media channels.

The benefits of search engine marketing include increased visibility, customer acquisition, and brand awareness.

The Early Years of Search Engine Marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engines via organic or sponsored listings. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and architecture to achieve a higher ranking in search engine results pages (SERPs).

The history of SEM began with the development of online, commercial search engines in 1994, such as Yahoo! Search Marketing and Google AdWords. The first use of the term "search engine marketing" was in 2004 by Michael McDonald, who defined it as "a form of Internet advertising that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs)."

The Emergence of Pay-Per-Click Advertising

Pay-per-click (PPC) advertising is a form of online marketing that allows you to pay for your ad each time someone clicks on it. It's often used as an alternative to search engine optimization (SEO), which can be very time-consuming.

PPC ads are typically displayed alongside search results but can also appear on social media platforms like Facebook and Twitter. PPC ads give you more control over your target audience because they allow you to specify keywords that relate to your products or services. This means that people looking for what you're selling will see them first when searching online instead of having their queries go unmet by generic content like banner ads or popups.

The Rise of Social Media Marketing

Social media marketing is a subset of search engine marketing that uses social networks for marketing your business. Social media includes sites like Facebook, Twitter, Instagram, and Pinterest.

Social media marketing has become increasingly popular as people spend more time online daily and prefer interacting with friends on social media rather than in person or over the phone. It's estimated that 90% of all teens use social networking sites regularly; if you're not reaching them there, you're missing out on an essential demographic for your brand!

The Emergence of Content Marketing

Content marketing involves creating and sharing media (such as blogs, videos, and infographics) to attract, engage and convert customers. It's also known as "inbound marketing" because it attracts potential customers using content rather than interrupting them with ads.

Content marketing has been around since the early days of the internet--but it wasn't until recently that it became an essential part of any digital strategy. Today, most businesses recognize its importance: according to one survey by HubSpot (a leading provider of inbound marketing tools), 86% of B2B companies currently use some form of content marketing; another study found that 89% believe they'll need more resources devoted toward creating this type content over the next year or two; while yet another report indicates that nearly half all marketers worldwide say they increased their spending on this type product over last year!

Synonyms: SEM