Stay Away from SEO Snake Oil

If you are a business owner, you have no doubt been contacted by a solicitor guaranteeing that they can "make your website appear on the first page of Google®". They're not lying, but they won't give you the results that you expect either.

They will usually get your website to show up on Google's first page by embedding some innocuous but unique phrase in your text, such as extenuating emancipation collective. I've checked, and as I'm writing this, the page that you are reading is the only place in the universe that contains the three words, "extenuating emancipation collective", used as a phrase. Search engines love unique content and that phrase fits the bill perfectly.

I full well expect this article to show up in the SERPs (Search Engine Results Page) in a day or two. Then i'll be able to brag that I "own" the phrase, extenuating emancipation collective. Whoopee. Don't break out the confetti just yet.

There is a problem. No human being, or robot for that matter, is going to search for me or my services by typing "extenuating emancipation collective" into a search box. It doesn't do me any good. It only serves to put money into the pockets of an unscrupulous SEO company and fill up the search engines with junk.

Unless my website indexes well for the keywords that real people actually use to look for my services, I'm just wasting my time and money.

So, before you take someone up on an offer to "put you on the first page of Google", make sure that the keywords are words that are meaningful to you and your customers.

*** Update*** - This article actually showed up in the SERPs within a couple of hours. Thank you for the quick response Google®! Check it out:

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