Google Analytics Overview
Google Analytics is a web analytics solution provided by Google that reports and tracks website web traffic. It is a platform inside the Google Marketing Platform brand. Google launched the solution in November 2005 after getting Urchin.
As of 2021, Google Analytics is the most commonly utilized internet analytics service online. Google Analytics provides an SDK that allows gathering usage data from iOS and Android applications, known as Google Analytics for Mobile Apps. Google Analytics can be blocked by internet browsers, internet browser extensions, firewall software, and other means.
Google Analytics has undergone several variations since its beginning. It is presently on its 4th model of the platform, which is called GA4. GA4, currently being the default Google Analytics setup, is the renamed version for the App+Web Property that Google had released in 2019 in a Beta version. GA4 has now changed UA, Universal Analytics. One significant function of GA4 is a natural combination with Google's Big Query, a function formerly only available with the venture GA 360. This step suggests that Google incorporate GA and its free users into their more significant cloud offering.
