Opt-In Email and eZine Advertising Still More Effective Than RSS, Blogs, and PPC!




When you factor in all the costs related to promoting via an Opt-In Email or Ezine campaign you are still getting the best return on your advertising dollar investment than using RSS, Blogs or PPC. The measurable results are significantly faster than RSS and Blogs and less expensive than using Pay Per Click marketing. Without a doubt, Email and Newsletter advertising campaigns are still two of the best tools available to promote your product or service.


Email Marketing Campaigns
There are a great many people that are still reluctant to use what is one of the best marketing tools available today. Many marketers associate email marketing with spam and have concerns about being shut down by their ISP or hosting company. The fact is, done right and by following specific guidelines you have little to fear. Follow the guidelines outlined below and you will probably kick yourself for not using this tool a lot sooner.

1) CAN-SPAM COMPLIANT: Just about everyone receives hundreds of spam-related emails per week and that is the main reason a lot of legitimate businesses balk at using email marketing. But if you are a legitimate business you only need to do a few things to make your email marketing efforts legal.

(a) Subject Line: It should not be misleading in any way. It should relate to the body of the message and it is a very good practice that the first paragraph relate to the subject line.
(b) Specific Opt-Out Instructions: You must include a way for the reader to opt-out by supplying a link that works.
(c) Physical Address: If you work out of an office this is the address that should appear after your signature. If you work out of the home your home address should appear after the signature.
(d) From Address: Messages should be from the same "from address"

2) USE OPT-IN EMAIL ADDRESSES ONLY: This is very important. Use only Opt-In email addresses for your marketing efforts. There are many legitimate email suppliers so you have a lot of options. And even using 100% Opt-In Email Addresses does not guarantee that you won't have a few people complaining. But if you purchase addresses that include the full name, IP and date stamp you have proof of the opt-in just in case it is needed.

Additional Tips For a Successful Email Marketing Campaign

1) USE EMAIL MARKETING SOFTWARE: We like Broadc@st HTML Bulk Email Software
(www.myaffiliateprogram.com/u/mailwork/b.asp?id=1979) and GroupMail 5 (www.infacta.com/asp/common/groupmail.asp). Some of the suppliers listed below provide free email marketing software.

2) USE SPAM FILTER SOFTWARE: Don't let this software intimidate you. The software is easy to setup and use. It is a good idea to use spam filter software to filter out words or phrases that tend to get flagged by ISP spam filters. Some of the suppliers listed below provide free spam filtering software.

3) USE AUTORESPONDERS: Using an autoresponder will save you a lot of time and work. You can preload messages and assign specific criteria to when they should be sent. Some of the suppliers listed below provide free autoresponder software.

4) TUESDAY, WEDNESDAY & THURSDAY ONLY: For best results send your email campaign from Tuesday to Thursday. These are the days that will obtain the most attention to your message. Monday is usually bad because people are planning their work-week and getting tasks out of the way quickly. Fridays are bad because most people are already planning their weekends.

5) COME TO THE POINT IMMEDIATELY: Don't write a book. Try to be as brief as possible and outline your key points in the first paragraph. If you word it right the reader will read on.

Here is a short list of companies that supply 100% Opt-In Email Addresses.

Email Leads For Less
www.email-leads-for-less.com/Hot_100_Opt-In_Email_Leads.htm

EmailResults.com
www.emailresults.com/default.asp

Exact Sales Leads
www.exactsalesleads.com/

Expedite Media Group's Email Marketing Services
www.expedite-email-marketing.com/index.htm

GetResponse Power Leads
www.getresponse.com/leads_offer.html

Lifeline Leads
www.lifelineleads.com/default.php

OptInDataSite.Com
www.optindatasite.com/

PermissionDIRECT
www.permissiondirect.com/index.asp

Prospects Influential
www.prospectsinfluential.com/

Red Clay Media
www.redclaymedia.com/

Salesleads.tv
www.salesleads.tv/index.html

SimplerLeads.com
www.simplerleads.com/

TheListGuy.com
www.thelistguy.com/index.html

Tip Top Leads
www.tiptopleads.com

VentureDirect List Services Group
www.venturedirect.com/html/lsg-about.htm

Please take note that the information contained in this article was up to date at the time of writing and is subject to change at any time. Additionally, it is not the authors intent to recommend or guarantee products or services of the companies listed. We believe that they are all legitimate and provide good products and services but readers are always encouraged to do 'due diligence' prior to making a purchase.

Author Bio
Drew Michael is a webmaster and marketer. He is the owner of The Business Junction at www.thebusinessjunction.com, a major software and entrepreneur directory. For a free subscription to The Business Junction Newsletter and free software downloads subscribe at: www.thebusinessjunction.com/Newsletter_Subscribers_SignUp_Page.htm

Article Source: https://www.ArticleGeek.com - Free Website Content

Join our Facebook fan pageFollow us on TwitterWatch us on YouTubeSee us on PinterestSubscribe to our RSS news feed

Testimonials

I'm a VERY picky business owner who values communication and professional thoroughness in the companies I deal with. Pro-Epic wins hands down. If you want a website, I highly recommend this company.
Heather Wright, Owner, Wright Chiropractic Health Center, Weatherford, Texas
The folks at Pro Epic sat down with me, and listened, while I described my business; really caring about what would be the best for me. They are not just out there selling their business, but offering advise on how to bring the public to a better awareness of how I can serve them. Pro Epic is very professional, and at the same time helped me feel at ease answering all of my questions. I truly recommend their services to help you increase your business.
Teresa Gilbert, Owner, Less Stress Massage, Weatherford, Texas
Pro Epic is awesome at what they do. Give them a chance to help you grow your business.
Constance Frantz, Wright Chiropractic Health Center, Weatherford, Texas
I want to let y’all know that we are very pleased with the website. I do appreciate the communication, training and service that was offered. Thank you very much!
Keith Harless, Manager of Engineering/Sales, Antelope Oil Tool & Mfg. Co.
We have had so much positive response regarding our new web site! It has generated new business for us and the blogs that we are adding are driving people in that direction too. Pro Epic has done everything they said they would do, on time, on budget and the follow up afterwards has been wonderful. I have referred Pro Epic to many other clients, including the Weatherford Chamber of Commerce and everyone has been pleased.
Paul Paschall, Owner, Paschall Insurance Group, Weatherford, Texas
Pro Epic delivered a beautiful website, on time, that functions and looks just the way we wanted it to. Their personal training on how to use our website was outstanding and communication was excellent throughout the whole process. I highly recommend their services! Top qualities: Expert, Good Value, Creative
Kira Connally, Owner, Spectacles West, Weatherford, Texas
Thank you for your hard work. Mostly I notice that you really are sincere about giving your customers a Website that reflects their vision AND that your communication and efficiency is terrific. In this day and age it is unusual to find. I've enjoyed the process.
Linda Kessler, Owner, Barefeet Yoga, Mineral Wells, Texas
Pro Epic's professionalism, service, and creative abilities are unequaled in my experience. Their ability to produce materials (website & brochure) presenting our company in a manner which, so accurately reflects the character of our brand is amazing. We appreciate their high standards and desire for excellence! We couldn’t be more pleased! Texas Saddlery has found a home with Pro Epic!
Rory Boren, Co-Founder, VP, CFO, Texas Saddlery
Pro Epic Technology Solutions

190 N. Rambling Fork St.
Weatherford, TX 76087
Toll Free 1 (866) 580-3617