Links to your website on Facebook and Twitter must look good and have a compelling description. That will increase engagement and increase your conversion rate.
If someone shares a link to your website on Facebook or Twitter, you want it to look fabulous. The way to do that is to specify Open Graph metadata on your website.
With Basic Websites we can generate an "og:description" tag, and the software specifies the image to be used. Now, when someone shares a link to your website, you can be sure that it will look good and show your business in the best light.