Custom 404 pages can help keep users on your website, give them another opportunity to find what they are looking for, and even improve their experience.
The first thing that custom 404 pages can do is inform users of why they are seeing this page. It gives them confidence in the website and reassures them that the website is not broken. It also helps keep customers on your site by giving them a reason to stay there longer.
Custom 404 pages can also help users find what they are looking for through a search bar or links to other pages on the site that may have similar content or products. These features can help customers feel more comfortable browsing through your site, especially if you have a lot of products or services available.
Custom 404 pages can also improve the user's overall experience by providing helpful information about your company or brand through video clips, photos, and testimonials from happy customers.