On-site SEO is a process that helps websites achieve better rankings in search engines. The goal of on-site SEO is to optimize the website's content so that it can be understood by search engines and recognized as relevant to the search query.
Keywords are an essential part of on-site SEO. Google use keywords to understand and rank websites used by visitors looking for information on specific topics. Keywords should be carefully chosen to match the page's topic but don't appear too frequently, lest they look spammy or artificial.
Our software automatically generates meta-descriptions and meta-keywords based on the page content. We manually modify the description and use third-party software to find key phrases. We then add the key phrases to the meta-keywords list. Key phrases are more valuable than single keywords because they are more likely to be unique.